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When your livery is unrivalled, you even find it in the advertisements of wristwatch pioneer, Rolex

3.5.2017 10:00  

Champion of the wristwatch since 1905, Rolex can lay claim to landmark innovations in watchmaking, including the first waterproof wristwatch – the Oyster – and the Perpetual rotor self-winding mechanism.


For over a century, Rolex watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. Rolex’s history of close ties with motor racing and speed harks back to the 1930s.


Driven by a passion for performance and precision, Rolex partners with the leading motorsport series, Formula 1, whose iconic endurance and classic events are steeped in tradition. In early 2013, Rolex became Formula 1’s global partner and official timepiece. And like Rolex, Formula 1 makes its presence felt the world over, with 20 races organised in 20 countries across five continents.


Just as the Rolex watch is a witness to timeless racing traditions, this advertisement testifies to the important role BWT’s collaboration with Sahara Force plays in our brand-globalisation strategy. Our motorsport activities will dynamically increase the awareness of our brand around the world.  


Quelle: www.rolex.com