BWT becomes a new Mercedes-AMG sponsor in the DTM
Lucas Auer starts the 2015 DTM season in the bright colours of BWT
BWT, Europe’s leading water technology company, becomes an official partner of the Mercedes-AMG DTM team
DTM newcomer Lucas Auer competes in his debut season in the BWT Mercedes-AMG C 63 DTM
Following numerous successful marketing campaigns in recent years, BWT is ready to surge ahead to the very pinnacle of motor racing in the DTM, the most popular international touring car series, and is now an official partner of the Mercedes-AMG C 63 DTM.
In his debut season, DTM newcomer Lucas Auer will be on the starting grid in BWT colours. The attention-grabbing, bright pink BWT Mercedes-AMG C 63 DTM makes its racing debut at the DTM test from 14-16th April in Oschersleben. Auer will be provided with a continuous supply of magnesium-enriched drinking water from BWT’s Magnesium Mineralizer, a table water filter that mineralises tap water with magnesium.
“The racing partnership with Mercedes in the DTM will strengthen BWT’s international market presence and help us boost our brand profile even further among consumers. Mercedes-AMG will be associated with our high standards of quality, innovative technology and a passion for everything we do – focused as always on providing our customers with the best possible products and services.”
Lutz Hübner, CEO of BWT Wassertechnik GmbH.
“We’re delighted to have BWT as another new partner for the DTM 2015 season. BWT’s innovative water treatment products deliver top quality water in all aspects of our daily life, and the DTM is the perfect platform for BWT to increase awareness of this technology and bring it to a wider audience. And the bright colours of Lucas Auer’s BWT Mercedes-AMG C 63 DTM will hardly fail to attract the attention of the DTM fans this season!” Ulrich Fritz, Mercedes-AMG DTM team manager
Gienger Neuheitenschau (Giengen Innovation Showcase) premiere
BWT’s drinking water professionals and installer partners will have a unique opportunity to watch the racing car in action ‘live’ for the first time at the Gienger Neuheitenschau in Markt Schwaben15-18 April 2015, and to enter a competition for a ride in the new BWT DTM vehicle at the start of the season in Hockenheim.