TV commercial: BWT does that for me!
BWT launches its water campaign
Europe's leading water technology company is launching its biggest advertising and sales initiative ever in the Austrian water treatment market with the strapline "BWT does that for me!" This will be the first time BWT has used TV advertising to target the domestic market. This autumn, prime-time image and product commercials will target end-users directly with image and product commercials promoting the BWT E1 single-lever filter, AQA perla water softening system and the Mg2+ Gourmet water filter. BWT has also put together an attractive advertising package for its installation partners to provide partner companies with the best possible support for a successful sales campaign.
BWT is using multimedia advertising to launch a comprehensive image and product campaign to target its domestic market for the first time with BWT’s classic domestic products – household water filters (to protect the drinking water system and the appliances connected to it) and BWT’s water softening systems. The upcoming TV commercials, ads, PR and social media activities will demonstrate how BWT can ensure that private homes enjoy the best possible water quality.
The featured products include:
The innovative BWT Mg2+ Gourmet table water filter, which removes calcium, taste-inhibiting substances and odours from tap water and enriches it with magnesium.
The BWT E1 single-lever filter, which not only protects domestic drinking water systems and the appliances connected to it, but is easier, safer and more hygienic than any other filter on the market.
BWT AQA perla − for silky-soft BWT ‘pearl’ water that leaves users with supple skin, shiny hair and luxuriously soft laundry.
These innovations from Austria have won major awards, including the Plus X ‘Product of the Year’.
TV commercials alone will generate 20 million consumer contacts by the end of 2013 and 4 million additional contacts will be generated from printed ads in special interest and consumer magazines. “We want to show that BWT’s products represent the best water quality in every aspect of our daily life“, says Lutz Hübner, MD of BWT Austria GmbH. “BWT should be the first thing that springs to customers’ minds for anything relating to water.”
BWT water professionals benefit
More than 1,000 BWT partner companies will also benefit from the campaign, because the ads, TV commercials and the BWT homepage www.bwt.at will list BWT’s installation partners – BWT’s drinking water experts. Potential customers can use a search function to find participating installers in their area and each expert BWT drinking water partner will also have an ‘internet shop’ on the BWT website, enabling consumers to contact the installer direct. The communications package is rounded off by a range of promotional packages, including exclusive offers, POS promotion material, regional advertising and training, as well as PR and social media activities.